Exam DISC-RM Practice Question 261
Study guide: Exam DISC-RM
A commercial lines insurer's SWOT analysis finds: its policy systems are outdated and its expense ratio is high, and the market is softening as new competitors cut rates on small accounts. Which strategic option belongs to the weakness-threat (WT) quadrant?
- A) Withdraw from small, price-driven accounts where its high expenses leave it unable to compete
- B) Use its claims reputation to win large accounts that value service over price
- C) Use growth in a profitable line to fund replacing its policy systems
- D) Expand into a new region where demand is rising and competition is weak
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