Actuarial Notes

Exam DISC-RM Practice Question 259

Study guide: Exam DISC-RM

A specialty insurer writes only commercial coverage for wineries and breweries. It charges more than general commercial insurers but offers coverage forms and risk control services designed for those businesses. Which generic business-level strategy does it follow?

  • A) Cost leadership
  • B) Focused differentiation
  • C) Focused cost leadership
  • D) Differentiation across the whole market

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