Exam DISC-RM Practice Question 48
Study guide: Exam DISC-RM
A regional insurer plans to launch a specialized liability product for large construction contractors, a segment in which it has no producers. The buyers need advice on complex coverage and are spread across several states. Which distribution approach best fits?
- A) Direct response through a website and call center, to keep costs low
- B) Independent agents and brokers who already serve large contractors
- C) An exclusive agency force recruited and trained over several years
- D) Mass merchandising through an affinity group of homeowners
Answer this question and see the worked solution