Exam DISC-DA Practice Question 229
Study guide: Exam DISC-DA
An insurer collected detailed home-inspection photographs from policyholders to settle property claims. The marketing department now wants to run an image model over the photographs to target policyholders for home-improvement loan offers from a partner bank. Which data ethics principle is most directly at issue?
- A) Accountability, because no one has been named to own the image model
- B) Transparency, because the image model's output would be hard to explain
- C) Fairness, because the offers might differ across protected groups
- D) Consent, because the photos were given for claims, not for marketing
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